Glossary

With the rise of e-commerce, challenges in last-mile logistics, including high costs and missed deliveries, are pressing retailers. According to Ecommerce News, 5% of online orders fail to be delivered on the first attempt, making last-mile logistics a critical pressure point for retailers. At the same time, shopper behavior is evolving. SAP reports that up to...

Foot Traffic meaning Foot traffic represents the movement and volume of pedestrians entering, exiting, or traversing physical business locations, particularly retail establishments and commercial spaces. In retail contexts, this metric quantifies the number of customers who physically visit a store during specific timeframes, whether measured hourly, daily, or monthly. The significance of foot traffic extends...