The client operated a chain of convenience stores, which was using a paper point card system. This brought up several issues: The card gets wet easily in bad weather, and it is not environmentally friendly since it requires a lot of paper. The client, therefore, decided to switch to a digital accumulating points system, which are also called as the customer loyalty application.
Consider various vendors and decide on VTI’s customer loyalty application development services
Aware of the sluggish sales, the client felt the need for technology applications to overcome the worsening business situation. Among various solution proposals to increase sales and cultivate customers, the client decided on VTI’s Loyalty App for our specialized point accumulation function, compatibility on both iOS and Android, and integration with the customer’s other systems to support sales and marketing planning.
A customer loyalty application customized for specialized requirements
Since this convenience store has a large number of existing customers, VTI proposed a customer loyalty application to strengthen customer engagement or retain loyal customers as a measure to increase sales. The app allows users to accumulate points, redeem gifts, and contact chatbots anytime, anywhere for questions or inquiries. In addition to that, by integrating with the customer’s running systems, the supermarket notifies of events and coupons and manages gift points.
Results
After a few months of implementation, positive effects were shown: Over 160,000 app users, reduced marketing costs, and improved customer experience. Autoscaling also kept the system up and running during times of spikes in data traffic demand. In addition, the solution has saved 40% of the redundant paperwork.
Even small forces can protect the earth if gathered together
The application not only engaged a wide range of new customers but also greatly improved the existing customer experience. “The app helps me accumulate points, and keep track of what’s new at convenience stores. It’s very convenient for me. Besides, since it doesn’t use paper, I feel good about protecting the environment, in a way”. The managers of this convenience store are also determined to promote digitization in the future.
VTI is happy to accompany you on the road to the future
VTI provides a one-stop software development solution Retail X for digital transformation and business growth by utilizing cutting-edge technologies such as AI, and industry know-how. If you would like to find out more about Retail X, please do not hesitate to contact us.
VTI – Innovation Technology Value
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